Paul McInerny leads the McKinsey Asia Pacific Marketing & Sales Practice where he supports clients in several sectors including retail, consumer packaged goods, consumer electronics, telecom, and media. His marketing and sales expertise spans multichannel strategy, customer relationship management (CRM), pricing, and consumer insight-driven product development.

Paul's recent contributions include designing and executing a comprehensive global sales and marketing transformation for a leading Japanese consumer-electronics company, including setting the ultimate end state aspiration and leading programs to improve several major functional areas. Paul also recently helped shape a comprehensive multichannel strategy for a leading Australian retailer.

Paul also guides sales-and-marketing capability development programs. He designed and implemented a market-capability building program for a leading foreign pharmaceutical company in Japan that encompassed all aspects of market development, segmentation, and also cross-functional leadership skills. He also led the creation of a new CRM function for a leading Japanese retail group, including building the business case and design of service lines across different CRM approaches.

 

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