Peter Thurin owned, built, and sold successful businesses long before he ever stood on a stage, but it was a simple phone call that led to an epiphany about life and what he wanted out of it.
Ever since he was a boy, Peter had wanted to be a black belt in martial arts. It was a dream, but an unfulfilled one. At 36 years of age, Peter made the decision to finally pursue that dream by making a simple phone call to his local Taekwondo school to arrange his first lesson. It was easy to do, but for 36 years it had also been easy not to do.
That was the epiphany.
Now a 3rd Dan Black Belt, Peter sees everything in life as a choice between 'easy to do' and 'easy not to do'. Just like he did in pursuing his own dream, Peter now helps people focus on what they CAN DO rather than what they can't. He helps people from all over the world with the inspiration, enthusiasm, and determination they need to rise to the challenge.
Peter's story is not one of extraordinary achievement, but it is a story of achievement. It's a story of what ordinary people can achieve when they focus on what matters to them and, starting with small steps, build the momentum they need to reach their goals.
As Peter says, "big-picture goals can be so daunting that often people don't have the courage to get into the game. I say, 'It's OK to feel awkward, it's OK to feel uncomfortable, but don't allow those feelings to prevent you from making a start. So, what's the one thing you need to do to make a start? Let's go and do that together. Let's get excited!'"
Peter's work rarely stops at the keynote. Most speakers sell the spark, and the energy is gone within a fortnight. Peter is more interested in what a team is still doing six months later. A number of his client relationships have run for well over a decade.
Peter has written two books, Be the Best You Can Be and The A to Z of Easy to do! Both are available from , and The A to Z is also on audio.
Peter spent the best part of 20 years owning and running retail pharmacies. One of them he held for 14 years. There were six pharmacies in the area when he bought it, some backed by national chains. Fourteen years later two were still trading, and his was one of them.
Decades later, Peter found himself in the same spot again. This time it was AI. He was mesmerised by it, felt awkward and uncomfortable, and did nothing for months. So, he did the thing he has always found hardest and asked for help. Peter now uses AI in his business every week and talks openly about being a beginner at it. He has spent years telling his grandchildren to have a go at things they aren't good at yet. He decided he'd better do the same.
Easy to do. Easy not to do. Your choice!®
He counts his wife Sharon, three grown-up kids and his grandchildren as the achievements that matter most. He lives in Melbourne, Australia and works globally.
Speaking topics
Be remarkable!
Small steps taken consistently over time lead to massive achievement. Being remarkable is the gradual result of always wanting to do better. It’s about being brilliant at the basics, making good choices and being committed to continual improvement. Adopt a mantra of purposeful, forward movement and learn how achieving success is easy to do. Choose to be remarkable!
- Start with small, consistent steps
- Learn the disciplines that maintain momentum
- Discover why success is an ‘all the time’ thing
Get in the game!
Good intentions will not get the job done. You actually have to 'DO SOMETHING'.
Big-picture goals can be so daunting that people often don't have the courage to get into the game. It's ok to feel awkward and it's ok to feel uncomfortable, but don't allow those feelings to prevent you from having the courage to get in the game. Learn how taking action is easy to do.
Choose to get in the game!
- Taking action breeds confidence and confidence breeds action
- DO more. DO better. DO differently
- Figure out the one thing you can DO now to get started
Rise to the challenge!
The two things you ‘100% CONTROL’ are your effort and your attitude. Your attitude makes all the difference. A positive one can build you up; a negative one can take you down. Learn how taking control of your attitude and effort is easy to do. Choose to rise to the challenge!
- Change your attitude
- Change your performance
- Change your impact
Testimonials
Peter, thanks for your incredible energy, wisdom and generosity. Your work will continue to change the lives of people around the world.
Greg Layton, Executive Coach - Best Selling Author - Host of The Inner Chief Podcast - Co-Founder of Universal Man
In my view, Peter Thurin is one of the best - if not the best - speakers in the country!
Alex Lyus, Senior Event, Conference & Incentive Producer / Director - On Q Event Management
Love Peter to bits! He's an exceptionally talented speaker, storyteller & incredibly humble person whom I'm proud to call a friend. The world would be a much better place if we all had a little of Peter Thurin in us.
Colin Vickers, Mentor & Hospitality Operations Consultant
A true inspirational Spirit! Each session has had a profound effect on people. Peter has been able to connect to the audiences at one of the deepest levels I have seen. His messages, stories, success criteria all based around personal ownership and accountability has enabled many to take away great meaning to both their work and personal lives. He was also able to lift the energy in the room and move the group mindset into that very powerful space of “high creativity” and “a want to BE BETTER”.
Greg Tonner,
Peter, you didn’t just inspire my organization, you changed our way of thinking.
Chris Rajiah, Senior VP of Sales and Marketing, ViaWest Inc. Denver USA
Without your direction and guidance, we would be still floundering.
Barry McGee, Chief Executive, Crowe Horwath
Peter added a huge amount of energy to our Global Management Team Meeting and gave us the spirit to take up any kind of challenge. It was a pleasure to work with him because of his highly professional working style, very positive attitude and great personality.
Hans W. Reiners, President, Performance Chemicals Division, BASF SE Ludwigshafen, GERMANY
Peter is a speaker of outstanding abilities, and his approach has resulted in a number of significant behavioral changes within our region. I would highly recommend him for any future engagement.
James Buonopane, Store Operations Director, ALDI
"I am writing to thank you for the fantastic program that you put together for our leadership forum. Feedback from the sessions that you ran was absolutely tremendous. Both the content of the sessions and the mode of delivery was first rate and I have no doubt that the messages you conveyed really resonated with our team.
I also really appreciate the time you took to understand our business and integrate these learnings into your sessions. I look forward to working together in the future."
Paul Bassat, Chief Executive Officer, SEEK
"Thank you Peter Thurin for bringing enormous energy and engagement to our Team Launch 2026.
It was such a pleasure to connect with you and see you impact our people with your stories and messaging."
Director, Nelson Alexander Real Estate
"Peter Thurin's enthusiasm for life is contagious.
Many of my team that attended have started implementing his 'easy to do, easy not to do' immediately.
Members of my Leadership Team commented that no one could have left that session unmotivated."
Commonwealth Bank of Australia
