Ella Baché is a respected skin care brand revered across the country. You may think you know its story, but there’s so much more to this brand than meets the eye.
It all started with a bold woman, a pot of wax and the decision to stand out in the foyer of David Jones.
Now, for the first time, CEO Pippa Hallas is opening up about the journey behind the brand, the disruptions, the innovations, the mistakes, the risks - and what it really takes to steer an 80 year old business through a rapidly changing world.
80 YEARS after Madame Baché dared to wax her legs in one of Australia’s most loved stores - in a bid to get her products stocked - a lot has changed at Ella Baché. However a few things remain the same. A commitment to innovation. A commitment to no harm – and a commitment to empowering women to own the skin they are in - by boldly loving what they’ve got.
Three family generations later and Pippa Hallas now holds the position of CEO. Since taking on the role her task has been to steer the company through some of the greatest disruptions the industry has ever seen. These include the rise of the empowered consumer, the rapid growth of ‘fast food’ beauty and pivotal changes to the buying behaviour and brand loyalty of new generations.
Under her leadership, Ella Baché has expanded to over 150 franchise locations across the country. Her unrivalled ability to anticipate market trends has also ensured that their growing product range has cut through the beauty industry noise - to win the hearts of consumers and the praise of press including the prestigious ‘prix innovation’ and ACP product of the year. Ella Baché is also changing the face of education through its revolutionary colleges, supporting young women with a desire to educate customers on the best ‘zero harm’ ways to care for their skin, and become business women within their own right.
Regularly featured in nationwide publications such as AFR, The Telegraph and SMH. Pippa shares her insights on leadership, empowerment and committing to a Bold philosophy with some of Australia’s largest businesses through her authentic and powerful keynote speeches
BOLD - MY STORY. MY CHOICES. MY BUSINESS.
In a world of constant change, ground breaking technology, of unprecedented transparency and unrivalled customer expectation, we need a new approach to leading our organisations and our teams.
One that marries the learnings of the past, with a clear vision of the future. One that embraces mistakes and then uses them to inform decisions. One that breaks the mold. It’s time to get bold. 80 years after Madame Baché dared to wax her legs in one of Australia’s most loved stores - in a bid to get her products stocked - a lot has changed at Ella Baché. Yet some things stay the same. From the refusal to use retouching in campaigns, to the shunning of cosmetic procedures in clinics, nobody embodies ‘bold’ quite like the women of Ella Baché.
But it wasn’t easy, and nobody is perfect.
Using the unvarnished truths of her grandmother’s early days in the cosmetics industry and stories from her own experience as a CEO of a 150 franchise business, this keynote will leave staff, leaders and franchise owners ready to tackle their next phase of growth a little braver and a whole lot bolder.
IN THIS FRANK AND CANDID KEYNOTE PIPPA HALLAS, CEO, SHARES HER INSIGHTS INTO ADOPTING THE PHILOSOPHY OF ‘BOLD’ TO:
- Adapt to a changing environment – without losing your values or vision
- Utilise the best of technology and innovation to rise above the noise
- Have the hard conversations with your teams and stakeholders
- Change direction even when the tide seems against you
- Put the customer at the heart of every decision
KEY LEARNINGS INCLUDE
- How to thrive in a time of disruption
- The key to understanding your customers
- Harnessing the most powerful channels to spread your message
- Ways to create longer lasting customer relationships
- The role of technology in optimising customer engagement
- Knowing when to adapt and when to stay true to your core offer