Ruth McCartney

As the Co-founder of MMI, Ruth has developed working relationships with significant leisure industry leaders around the world. Her work has ranged from new media strategies and technology consulting to developmentof database solutions, eCRM and marketing programs. Ruth has also served as advisor to non-profit and higher ed organisations including the orginal web presence for the Duchess of york's Chances for Children, WhellesForHumanity.org, Feminist Majority and Loyola Marymount Univertsity.
In her formative years in Liverpool, UK, she assisted at home in sorting, filing and replying to fan correspondence addressed to her step-brother Sir Paul, as well as helping her mother Angie create The wings Fun Club in 1972. She has since devised a sophistacated data management, PHP platform and reporting software which allows users to amnage their cuatomer or fan base directly online.

Ruth was a singer/songwriter and recording artist on BMG/Jupiter Records and has headlined tours in Russia, Luthuania, Armenia, Uzbekistan, turkmenistan and Siberia a total of nine times. As a songwriter, Ruth penned a gold single for Randy Crawford and has several movies staring Julia Roberts, Faye Dunaway, Christina Applegate, Jonathan Schaech and Molly Ringwood.

Ruth has a long-standing commitment to charitable, philanthropic, and international associations. She has served on Boards and been active in organisations including, KidsCharities.org, Feed the Chidren, the German American Chamber of Commerce, and in 1991 she received Russia's top honour as woman of the Year at a ceremony on International Women's Day at the Duma Parliament House in Moscow.