Tim Ayliffe & Sally Branson

Tim Ayliffe is a media executive who has led major transformation projects, including guiding teams nationwide from linear to digital content. He is also an award-winning thriller author of six novels currently being adapted for the screen. A passionate advocate for storytelling and clear communication, Tim brings deep experience as both a bestselling writer and media leader. As a consultant, he helps teams and individuals strengthen their writing, public speaking, and media skills. He holds a BA, a Graduate Diploma in Journalism, the US State Department's Individual Leadership Scholarship, and is an IECL-accredited organisational leadership coach.

Sally Branson has served as Senior Press Secretary to an Australian Prime Minister and advised senior military leaders, including the US Joint Chiefs of Staff. She has managed major public affairs programs with significant geopolitical impact and guided global brands through their most challenging crises. Known for finding timely and effective solutions, she has driven meaningful institutional change through crisis response. Through the Sally Branson Consulting Group, she delivers candid, pragmatic reputation management for high-profile individuals. She is also a national media commentator, experienced board member, and recipient of the Secretary of State's Foreign Service Award for diplomatic excellence.

Together, they bring their unique address, "The Crisis Keynote" which reveal the unwritten rules that separate crisis survivors from casualties. 

Speaking topics

The Crisis Keynote
with Sally Branson and Tim Ayliffe

Sally Branson, one of Australia's leading crisis communications experts, and Tim Ayliffe present a unique keynote address where they reveal the unwritten rules that separate crisis survivors from casualties. They examine crisis responses that worked, and those that went catastrophically wrong.

Audiences will leave the room with special insights about today's media and a 'crisis checklist' that will demonstrate why businesses and individuals can have a plan for every crisis.

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