Xiao-Hua Shen

On Application

Specialty Areas

Xiao-Hua Shen
Global Diversity Expert
China is now offering us a world of opportunities. At the same time, it presents us with loads of challenges. As widely acknowledged nowadays, cultural differences are among the most severe challenges in doing business in China. Many experiences confirm that unless fully prepared and equipped to undertake these cultural challenges, you can not succeed there no matter how sound and enticing your business plans are.
  • Have gained an in-depth understanding of the general theoretical cultural considerations of doing business in China
  • Learn specific aspects concerning successful business operations in China.
  • Apply practical guidelines to meet confidently and overcome effectively the major cultural challenges
  • Have had an exciting opportunity to share with the speaker from China your experience and questions.

  • Highlights
    Following cultural issues in doing business in China:
  • Understanding the Business Culture in China
  • "Essential Principles" You Must Know
  • Knowing the Differences between Yourself and the Chinese
  • "Cultural Competence" You Must Have
  • Meeting the Cultural Challenges in Doing Business in China
  • The Government You Need to Deal With
  • The Business Considerations You Need to Include
  • The General Public You Need to be Familiar With
  • The Management Issues You Need to Cover
  • The Employees You Need to Learn About
  • The Customers You Need to Know About

  • Ms. Xiao-Hua Shen is an expert trainer and consultant. She is a Chinese American who grew up in China, but lived in Europe and the USA for nearly 20 years. In the past two decades, Ms. Shen has provided consulting and training services in the areas of cross-cultural communication, language and business communications to many prestigious companies and organizations which include: Microsoft, Mercer, Inc., BMMTEC Group Holdings Ltd., Motorola, Lenovo, British Embassy, Time Warner, AmCham, Danish Chamber of Commerce, Lloyds of London, AT&T, GTE, Thomson Group, 3M, Chanel, DiversityBusiness.com., London University, Exeter University of England, The Management Forum in England, British Foreign Office, UNESCO and the World Bank.

    Xiao-Hua Shen is a frequent speaker at conferences held in many parts of the world. She also designs and hosts TV and satellite programs on cross-cultural related issues for media companies.

    In late 1980s, Ms. Shen was an independent trainer and consultant in London. Among her achievements then were Lloyds of London, whose senior management was prepared by Ms. Shen for a meeting with the late Chinese leader Deng Xiaoping, and the British Foreign Office, whose diplomats was taught about Chinese language and culture by Ms. Shen to get ready for negotiation with China over the future of Hong Kong.
    In 1990s, Xiao-Hua Shen held various management positions in public relations, publishing, training and consulting in a number of US companies and organizations including Columbia University, Columbia Press and Time Warner. Before she founded WayStone, Ltd. in 2003, she was an Acting Education Officer, Program Officer and International Consultant respectively with UNESCO's Cluster Office for North Korea, Japan, Mongolia, China and South Korea. She also worked as an international advisor for the World Bank.
    Xiao-Hua Shen holds both an MA from Exeter University, UK and a Master of Education from Columbia University. She is a doctorial candidate with Columbia University. She was among the first group of university scholarship students sent by the Chinese Government to study in the UK

    Other speakers you might like:

    Nora Fraser

    Nora Fraser (she/her) is an inspiring People & Culture Leader driven by an entrepreneurial mindset and Founder of the Multicultural Professional Network and Equi Consultancy Partners. Nora has a wealth of experience and an extensive background in the private & public sectors. She has been involved in the implementation of key diversity and inclusion programmes for global organisations across Australia, Europe and the UK. Beyond corporate endeavours, she is a dedicated volunteer with several inclusion-focused organisations and serves as a mentor to many professionals.

    Rael Bricker

    As a seasoned entrepreneur who turned a health scare into motivation, Rael Bricker leverages his diverse experiences from finance to education, on two continents and two listed companies. He serves businesses globally, having navigated challenges from starting companies to managing billions in loans. His partnerships are a blend of real-world experience with academic qualifications (MBA, MSc, CSP) to guide people and companies towards excellence.

    Murray Altham

    With relentless optimism, Murray's presentations are an exhilarating mix of expertise, empathy, humour and drive. He partners with organisations to inspire fresh thinking, lift energy and bring new potential to life.

    He has worked in extreme scenarios of confronting challenge and change, bringing to life an uplifting, solution focussed skillset he shares with your audience to help bring their best to the surface. Murray empowers your team to ignite their A-game and contribute that to every room they're in, at work and at home.

    Sally Foley-Lewis

    Sally helps middle managers move and improve! She boosts self-leadership and leadership by helping people reach their potential. She positively impacts effectiveness, confidence and results. With a leadership development career spanning more than 15 years, she has held roles from operational to CEO so she’s seen middle management from every angle! She walks the talk!

    Christian "Boo" Boucousis

    With his unique blend of expertise, energy, and passion, Boo is the ideal keynote speaker for anyone seeking inspiration and empowerment. He not only equips individuals with the tools to achieve their goals but also inspires them to unlock their full potential and make a positive impact in their personal and professional lives. By connecting with Boo, you will join the ranks of global leaders who have experienced his life-changing insights and have achieved extraordinary success.

    Back to Top