Andrea, a visionary thinker in financial services and superannuation, offers compelling insights into corporate strategies, leadership and cross industry transformation. In conjunction with her Board appointments and involvement in innovation, technology and human resources, she focuses on how businesses can most effectively engage with their customers and clients via multi-channel and new age service models.
Starting her career in accounting and academia, for the past 14 years, as Founder, Managing Director and CEO of the SMSF Association, Andrea has built a national and international reputation as a prime mover in building Australia’s superannuation and retirement income systems to be the third best in the world.
She is recognised as a thought leader in Australia’s Superannuation and Finance Service sectors and is the face and voice of SMSF. Andrea is significantly involved in the Finance and SMSF sectors, building integrity, best practice standards for advice, education, and advocacy through her participation in and membership of a range of advisory committees to Government, Treasury and the Regulators.Andrea was awarded ‘Woman of the Year’ – Money Management | Super Review, Australian Women in Financial Services Awards 2014.
As the face of the SMSF Industry she has a significant experience speaking to CEOs and industry leaders and is a commanding on-stage presence.
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