Jim Penman
Jim Penman launched Jim's Mowing as a one-man business in 1982, $30,000 in debt and with a marketing budget of $24. He soon had more work than he could handle and began taking on subcontractors. Because customer turnover made it difficult to build a major business on this basis, he gradually shifted his focus to building up and selling lawn-mowing rounds. And to sell these more effectively, he be ...