David McCaughan
Dave McCaughan is a bibliosexual. It's not just the name of the marketing consultancy he has started it's a belief that we are all defined by sometimes irrational loyalty to ideas, media and brands. So what he does is break down the most 'mundane'ÂÂ, 'daily'ÂÂ, or to use marketing parlance 'low interest' subjects and explain why we love them, what is important in ... ...