Sonia McDonald
Sonia is known as “The Accidental Entrepreneur” because the path to her CEO and entrepreneurial roles was unexpected and unpredictable.
What she found was a world where ‘leadership’ was a role, not an attitude; a world where leaders didn’t understand themselves, let alone how to manage the different personalities in their teams. Sonia is not one to run from risk, so when she decided that the old concept of leadership needed a good shake-up, she knew she was the right person to do it.