Agile, adaptive, resilient, collaborative, creative, emergent, regenerative - we live in a VUCA world: Volatile; Uncertain; Complex; Ambiguous. This most definitely is not new news to most of us. Everyday we hear stories about how the world, business and our economy is changing at a velocity we’ve never experienced.
Aviation is a very safe form of transport, in fact THE safest by a large statistical margin. This culminated in the perfect score of 100% fatality free year in 2017. Not bad when you consider over 45 million commercial flights took place with the equivalent of half the global population or 2 billion people travelled by air that year.
Creative content is more important now than ever before because the digital world is noisy. It’s more than noisy. It’s loud, chaotic and it’s so easy to get distracted, right?Every hour, every minute, every second, millions of people around the world are posting, commenting and chronically oversharing.
What makes this The Future Consumer’s generation so significant is that they are not shaped by an analog past, instead their default is digital. A magazine is not a magazine; it’s a broken iPad. They may not understand why there was ever a need for a physical street directory, because in their world everyone, everywhere has Google Maps at their fingertips. Interestingly enough, the pure digital native doesn’t know why the save icon in Microsoft Word has the image of a floppy disk, because they’ve never used one.