No matter who you are, or what walk of life you come from, we all have something in common - money. Whether you have a little or a lot, money will be at the top of the list for people to talk about, as Australia experiences its first real property downturn in over 10 years, and banks tighten lending conditions due to the Royal Commission into Financial Services.
Anthony Burke is a Professor of Architecture and Associate Dean of International and Engagement in the Faculty of Design Architecture and Building at the University of Technology Sydney. A graduate of Columbia University GSAPP (Master of Advanced Architectural Design 2000), Anthony is recognised internationally for his work in architectural design, curation and commentary, specialising in contemporary design theory at the intersection of technology, urbanism and practice.
During the 2018 Teleperformance Leader Insights Forum in Dubai and Amsterdam, I shared the foresight that customers are taking life (and commercial) matters into their own hands. Literally and metaphorically. This empowerment fundamentally calls for a re-design of your brand’s customer journey, and a re-assessment of the strategic and tactical roles of your marketing, customer experience and sales professionals. Yesterday your customer changed. Now it must be your turn.