During the 2018 Teleperformance Leader Insights Forum in Dubai and Amsterdam, I shared the foresight that customers are taking life (and commercial) matters into their own hands. Literally and metaphorically. This empowerment fundamentally calls for a re-design of your brand’s customer journey, and a re-assessment of the strategic and tactical roles of your marketing, customer experience and sales professionals. Yesterday your customer changed. Now it must be your turn.
World class musician and thought leader Mark Schulman shares one of his most potent formulas that he has incorporated into his daily life for many years - a key to success that has kept him in the forefront of the minds of some of the worlds most successfull entertainers and business leaders.
Any experienced surfer knows how important it is to keep one eye fixed on the horizon. While a wave is still forming a long way off, that is the time to start paddling, to get into position and get ready. Leave it too long or fail to move at all, and you’ll be wiped out as the wave crashes upon you.