Dr Juliette Tobias-Webb is a behavioural scientist and keynote speaker who helps leaders design for the way people actually behave, not the way the org chart assumes they will.
She describes herself as an organisational baggage handler. Every system a company builds either adds to the invisible load its people carry or takes some of it off, and most leaders have never been shown which one they are doing. That is the work: finding the places where a process, a policy or a piece of technology is quietly manufacturing the resistance the business has been blaming on culture.
Juliette holds a PhD in Experimental Psychology from the University of Cambridge and has published in journals including Nature Human Behaviour. She has advised Google, Mastercard, Citibank and Atlassian, along with governments and not-for-profits, on leadership, organisational change, customer experience and trust in AI. She has been a Senior Manager in Behavioural Science at Commonwealth Bank, Behaviour Change Lead at Ogilvy Australia and a Research Fellow with the Behavioural Insights Team, teaches an evidence-based MBA leadership course, and now leads a research team asking how trust is built in people, technology and organisations.
On stage she blends storytelling with live demonstration, occasionally involving a robot dog, so a room feels a behavioural principle happening to it before she explains it. Leaders leave with the language to name what is really slowing their people down, and practical ways to make the load lighter rather than heavier.
Away from the stage, Juliette has served as a board director for the Kindness Factory, been named a Superstar of STEM, and travelled to Antarctica as a Homeward Bound explorer.
